Grace Foods
"Bring Home Flavour."
A dynamic, Ontario-spanning multi-media advertising campaign helped convince the Caribbean diaspora that home was never too far away...with the help of Grace Foods. We launched billboards, TSA's, an influencer campaign, digital video with microsite, sweepstakes, even with special pop-up food trucks powered by local celebrity chefs to drive home Grace's core product lineup.
Digital Video
Out Of Home
Influencer Outrech
We gifted GTA-based influencers a fully stocked refrigerator, brimming with Grace goodies, and let them run with it. Tens of thousands of impressions later, Toronto was talking and Grace product was stocking.
Food Truck Experience
Three boots-on-the-ground food truck experiences partnered with local grocery stores to set up shop right in their parking lots. We gave away meals catered by local celebrity chefs and infamous Caribbean restaurants such as Rasta Pasta. Meals were free provided customers purchased one of Grace's products from in the store and showed their receipt.
