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U of T
"Pause to Prevent"
U of T was challenged with communicating the risks of fraud on campus to a diverse student body. We stepped in to create "Pause to Prevent" - a video game themed campaign educating students about common fraud threats in a friendly, welcoming way. Using simple language and universal imagery, Pause to Prevent replaced the university's clinical approach to campus security and articulated difficult topics with an entire video game universe, framed through U of T's mascot True Blue Beaver dodging a shady, ominous fraudster known as "Magento"...
Digital Video (cut down for social media)
Static Imagery (for print and socials)
Social Extensions
When the campaign took on a life of its own, we egged things on by working with key U of T influencers and social media personalities to keep everything personable and familiar...
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