AT&T, one of the largest telecommunications providers in the United States, launched a CRM program to reward customer loyalty. AT&T teamed up with Snipp to create a unique reward for their DoublePlay (TV/Internet) and TriplePlay (Phone/TV/Internet) customers using a special AT&T branded platform.

 

These customers received an e-mail containing a PIN which enabled them to redeem up to 15 credits worth of exciting digital content like music, movies, eBooks, apps, digital gift cards and more. The results were five times more than their standard benchmark for success, and it was considered internally to be one of AT&T’s most successful programs in 2015.