"Confidence Has Its Rewards"
Incontinence products can be tough to talk about. But why should they be? Kimberly-Clark wanted to modify the attitude of its demographic towards its Depend brand: building confidence and a healthy lifestyle was the name of the game.
I created a concept and identity for a targeted rewards program.
BONUS: Integrated Campaign Extension
Great rewards and experiences drive this campaign, but how to drive awareness of the offers?
Here's a few ideas for contextually relevant executions that create excitement for the rewards and awareness of the overall campaign.