Kimberly-Clark

"Confidence Has Its Rewards"

Incontinence products can be tough to talk about. But why should they be? Kimberly-Clark wanted to modify the attitude of its demographic towards its Depend brand: building confidence and a healthy lifestyle was the name of the game. 

I created a concept and identity for a targeted rewards program. 


 

BONUS: Integrated Campaign Extension

Great rewards and experiences drive this campaign, but how to drive awareness of the offers? 

Here's a few ideas for contextually relevant executions that create excitement for the rewards and awareness of the overall campaign. 

 

TV spots airing on rain delays during live golf broadcasts

Installations in movie theater bathrooms

OOH near music venues and concert stadiums