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Toronto Public Library
"Better by Volumes"
The Toronto Public Library needed to find a new reason for people to want to drop by. Books just aren't doing it these days - but what else did they have to offer?
I dug up a deep benefit: the peace and quiet that libraries are famous for are the perfect oasis for some respite amidst a cacophonous city. Digital signs that are equipped with a decibel meter (cool tech-speak for a $20 gadget that tells you how loud it is) remind people just how noisy it can really get in Toronto.
Digital campaign extension on "theweathernetwork.com"
Ambient installations in noisy places around Toronto
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