Medtronic
"Power On Your Shield"
There typically isn't a lot of room for creativity in the medical devices space. Working with Medtronic on a pediatric insulin pump campaign proved the power of a great idea can shine through even the most limited of constraints. And, with Power On Your Shield, we pushed the boundaries for the type of communications Medtronic had historically entertained. In fact, leadership was so impressed by the novelty and targeting of this campaign, we were kept on as agency of record for three subsequent device models.
Campaign Narrative
It’s go time. No time to waste, no chance to fail. Because you’re the hero, and nothing is getting in your way - not even diabetes. Your superpowers are your own to discover. You can conquer any challenge. Get moving. Beat the bad guys. Rise above it. It’s about time your story got told.
The MiniMed™ 770G isn’t the source of your force. But like a trusty sidekick, it’s always there when you need a hand. It can save the day with automated messages sent straight to your phone. It can connect with home base, keeping your allies and fans in the loop. It’s a slick piece of technology that does nothing but protect you, like your very own super suit.
What’s the next chapter of your story? Only you can decide. But we’ll tell you how the story begins: when you Power On your MiniMed™ 770G.