top of page
University of Otago
"Fire Exits"
How do you tell a school full of avid smokers that the campus is about to instate a smoke-free policy?
​
I used the image of the "fire exit", a common sight across campus in New Zealand, as a metaphor for an escape from smoking. We simply placed the "quit.org.nz" logo and the enforcement date alongside existing fire exits to connect the dots in a sizzling execution that drove tons of web traffic.
Bonus: Ambient installations
of mock "fire exits"
in places plagued by
surreptitious smoking,
bottom of page