Red Bull

"Fuel The Win"

Red Bull needed a fool-proof way to capitalize on their partnership with Petro-Canada and the Raptors.

We created a digitized sweepstakes platform where consumers could win spiffy Raptors swag packs. 

The concept was there, but to quote every exhausted writer at the end of a long day, "it needs a name". 

That's where I came in - branding and sloganifying on all cylinders, until "Fuel The Win" was game-day ready.