Red Bull needed a fool-proof way to capitalize on their partnership with Petro-Canada and the Raptors.

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We created a digitized sweepstakes platform where consumers could win spiffy Raptors swag packs. 

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The concept was there, but to quote every exhausted writer at the end of a long day, "it needs a name". 

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That's where I came in - branding and sloganifying on all cylinders, until "Fuel The Win" was game-day ready.