"Fuel The Win"
Red Bull needed a fool-proof way to capitalize on their partnership with Petro-Canada and the Raptors.
We created a digitized sweepstakes platform where consumers could win spiffy Raptors swag packs.
The concept was there, but to quote every exhausted writer at the end of a long day, "it needs a name".
That's where I came in - branding and sloganifying on all cylinders, until "Fuel The Win" was game-day ready.