3 Apples High Advertising – February 2019-Present

Senior Copywriter

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• Creative ideation, writing, and narrative development for Fortune 500 brands across all channels and diverse veticals; key clients include Sysco, Grace Foods, Medtronic, The University of Toronto, Humber College

• Increased client social media performance 23% on average; print performance 35%; website performance 30%; digital assets 55%; experiential channels 42%

• ​Taps into a wide-array of parallel creative skills including art direction, long-form copy, and photographic services (with several photography awards), meeting a broad range of brand needs within their unique creative universe

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Snipp Interactive – August 2015 to January 2019

Copywriter

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• Led creative development for Fortune 500 brand campaigns: channels spanning in-store POS, flyers, print, digital/experiential, and social

  • Favourite campaigns: Kimberly-Clark, Red Bull, Anheuser-Busch

• Improved pitch close rate by 5% when I established and led the “Creative Desk”, Snipp’s agency services department providing clients ideas, writing, and design resources

• Manager of a robust team to write for Snipp’s internal marketing – blogs, long-form articles, infographics, whitepapers websites, webinars, case studies (over 300 pieces written to date)

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Hip Digital Media – July 2014 to August 2015​

Content Writer

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• Thought-leader on digital incentives, engagement programs, and mobile devices to better connect brands with consumers

• Authored dozens of infographics, blog articles, webinars, and content pieces on trendy shopper marketing and advertising topics

• Increased conversion rates by 60% by copy and design optimization on email and web channels

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Hip Digital Media – January 2014 to July 2014 ​

Marketing Coordinator

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• Flew straight out of school into the virtual boardrooms of Fortune 500 brands – conducting research and insights for successful programs and promotions

• Led 3 webinars, presenting digital topics and trends to over 300 senior-level brand marketers

• Managed and wrote for all social media accounts; increased followers by over 200%

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DSM Solutions - January 2012 to May 2014​

Copywriter

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• Created SEO optimized web presence for DSM, including full website creation (design and writing)

• Wrote content for all social media accounts

• Created tradeshow materials and planned trade event to secure over $100k of new business