Experience

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3 Apples High – February 2019-Present

Copywriter

  • Really big brands, really small brands, crazy concepts, copy galore, all in the blink of an eye.  We're an integrated shop in liberty village focused on nimble production and uber fast turnaround times. 

Snipp Interactive – August 2015 to January 2019

Copywriter

  • Led creative development for Fortune 500 brand campaigns: channels spanning in-store POS, flyers, print, digital/experiential, and social

    • Favourite campaigns: Kimberly-Clark, Red Bull, Anheuser-Busch

  • Improved pitch close rate by 5% when I established and led the “Creative Desk”, Snipp’s agency services department providing clients ideas, writing, and design resources

  • Manager of a robust team to write for Snipp’s internal marketing – blogs, long-form articles, infographics, whitepapers websites, webinars, case studies (over 300 pieces written to date)

Hip Digital Media – July 2014 to August 2015

Content Writer

  • Thought-leader on digital incentives, engagement programs, and mobile devices to better connect brands with consumers

  • Authored dozens of infographics, blog articles, webinars, and content pieces on trendy shopper marketing and advertising topics

  • Increased conversion rates by 60% by copy and design optimization on email and web channels

Hip Digital Media – January 2014 to July 2014 

Marketing Coordinator

  • Flew straight out of school into the virtual boardrooms of Fortune 500 brands – conducting research and insights for successful programs and promotions

  • Led 3 webinars, presenting digital topics and trends to over 300 senior-level brand marketers

  • Managed and wrote for all social media accounts; increased followers by over 200%

DSM Solutions - January 2012 to May 2014

Copywriter

  • Created SEO optimized web presence for DSM, including full website creation (design and writing)

  • Wrote content for all social media accounts

  • Created tradeshow materials and planned trade event to secure over $100k of new business

Education

George Brown College

Copywriting

2017

Schulich School of Business

BBA, Marketing Focus

2009 - 2013